How To Stay Away From Fraudulent Marketing Agencies


As a small business owner, you wear many hats. One day you’re the CEO, the next day you’re the janitor. One of the most important hats that you wear is that of the marketing director. It’s your job to make sure that your company’s products or services are being seen by the right people, as often as possible. But what happens when you don’t have the time or the expertise to do it yourself? 

Tips To Avoiding Fraudulent Marketing Agencies

Not all marketing agencies are created equal. In fact, there are a lot of fraudulent agencies out there that will take your money without delivering any results. So how can you safeguard yourself against these fraudsters? Read on to find out!

4 Simple Steps To Stay Away From Fraudulent Marketing Agencies

  1. Do Your Research
  2. Ask Questions
  3. Get It In Writing
  4. Trust Your Gut

Do Your Research

Before hopping into bed with any marketing agency, make sure to do your due diligence. It’s a buyer’s market out there and you have plenty of options! Scout reviews online or hit up folks close to you who know the ins and outs of which agencies are worth their salt – not all marketers serve tasty treats afterall. Compare prices too; it never hurts to get what you pay for in an ever-evolving industry like this one!

Ask Questions 

Ready to take your marketing game to the next level? Then fire up those questions, because you’re going on a quest for quality! The agency that’s right for you needs to be able to provide tangible ideas of how their work has helped others. And if they can’t answer with assurance and show off examples from past successes – well then it might not be worth pursuing any further.

Get It In Writing

When putting your money where your mouth is, don’t be left high and dry – make sure to get it in writing! Before diving into a project with an agency, getting all the details down for both parties not only protects you from broken promises but gives you that extra piece of armor should things go awry. Get ready to sign on the dotted line but never forget: Take precautions by ensuring everything’s written out as well.

Trust Your Gut

At the end of the day, you need to trust your gut. If something feels off about an agency, then chances are it probably is. Go with your gut and partner with an agency that you feel good about working with. 

Finding The Right Marketing Agency For Your Business

Entering the world of marketing can be tricky, but one thing’s for sure: there are a lot of scammers out there ready to take your hard-earned money and run! To protect yourself from such fraudulent rotten eggs, follow these four simple steps. Start by doing your research, then ask all the questions you need until you feel completely informed. Move forward with an agreement in writing so everyone knows exactly where they stand, and trust that little voice inside your head.  If it doesn’t feel right don’t do it (your gut instinct will rarely let you down)! Don’t just settle on any ol’ agency; find one that aligns with your goals and understands the nuances of what makes your business unique.