How To Start Your Brand Marketing Via Pinterest


In today’s digital world, it is more important than ever for businesses to have an active and engaging online presence. If you are not using Pinterest as part of your social media marketing strategy, you are missing out on a huge opportunity!

How To Use Pinterest To Increase Brand Awareness

Pinterest is a highly visual platform that is perfect for promoting products or services. And, with over 250 million monthly active users, it is also a great way to reach new customers. 

Here’s 4 tips on how to get started with using Pinterest to increase the visibility of your business. 

  1. Create A Business Account
  2. Create Buyer Personas
  3. Optimize Your Pinned Images
  4. Join Relevant Group Boards

Create A Business Account

The first step to marketing your business on Pinterest is to create a business account. This will give you access to Pinterest Analytics, which will allow you to track your progress and see what is working well for your business. 

To create a business account, simply go to and click “Create account.” Once you have set up your account, be sure to complete your profile by adding your business name, website address, and a brief description of what you do. 

Create buyer personas

One of the most important steps in any marketing strategy is to create buyer personas. This will help you determine who your target audience is and what kinds of content they are looking for. 

To create buyer personas for your business, start by thinking about who your ideal customer is. What are their demographics? What are their interests? What concerns do they have? Once you have a good understanding of who your target customer is, you can start creating content that appeals to them. 

If you need help creating buyer personas for your business, check out this free template from HubSpot. 

Optimize Your Pinned Images 

Now that you have created a business account and know who your target audience is, it’s time to start creating content! When it comes to creating pins for Pinterest, quality is key. Make sure that all of the images you upload are high-quality and visually appealing. Place text on your images so that users can understand what they’re about without having to click through to your website. And be sure to use keywords in your pin descriptions so that users can easily find your content when they’re searching on Pinterest. 

Join Relevant Group Boards 

Another great way to increase the reach of your pins is to join relevant group boards. Group boards are collaborative boards where multiple users can contribute pins. When you join a group board, your pins will be seen by not only the members of that board but also anyone who follows the board. This can help you reach a whole new audience of potential customers! 

Making The Most Of Your Marketing With Pinterest

Pinterest is a powerful tool that every small business should be using as part of their social media marketing strategy. By following the tips above, you can get started with marketing your business on Pinterest and reach new customers today!