The main types of digital marketing are:

Branding: Branding involves developing a compelling, positive and lasting image of your business that creates an emotional connection with your customers. If you want to be seen as an expert in your space, building an online reputation is key.

Websites: Your website is your billboard and shows customers what you’re business is all about. It's the primary channel in which customers can learn about your brand and take actions that directly contribute to the growth of your business.

Content Marketing: Content marketing is the process of creating valuable, relevant content to attract and engage your audience. Content marketing includes blogs, opinion pieces, white page booklets, webinars, podcasts, and infographics.

SEO: Search engine optimization can help your business listing rank higher in search engine results. SEO ensures that your business is front and center where interested customers can easily spot your information, enabling a steady flow of traffic to your website.

PPC: Pay per click is an online advertising model where advertisers run ads on a platform and pay a fee every time someone clicks on it. The most common PPC platforms are on Google, Bing, Facebook, Instagram, Linkedin, etc.

Social Media Marketing: Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive traffic to your website. Social channels include Facebook, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest (you may only need a couple of these, depending on your business).

Marketing Automation: Marketing automation is all about using sophisticated software to automate marketing activities such as customer communications, emails, SMS, social media content, digital marketing performance, tracking and reporting.  

1,000% yes! With people spending more and more time online, if you want your business to succeed, digital marketing is necessary.

It’s not only about having a good-looking website. You need that website to convey who you are, what you represent, and what problem your business is solving.

Also, you need a strategy to drive customers to your site. How will you ensure your service or product reaches your target market?

Furthermore, you will need your business to stand out amongst hundreds or even thousands of competitors. Why should potential customers choose you?

Having a digital marketing presence is critical for your business. 

Of course! The key is your digital marketing approach must be tailored to perfection. No two companies have the exact same goals, budget, vision, customers, or competitors, which is why it’s critical to have a completely customized digital marketing approach. Effective, data-driven digital marketing works for every business in any industry.